Now showing items 1-20 of 380

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      5A Marketing Strategy and Customers Decision to Buy Organic Goods 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      กชวรรณ เวชชพิทักษ์ (Silpakorn University, 10/7/2020)
      This study aimed to compare demographic factors of customers with their decision to buy organic products and examine relationships between 5A marketing strategy and customer decision to buy organic products. Data was ...
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      Analysis of Welfare Requirement Realted to Life Planning  Behavior  of Krungthai Bank Employees in the Western Region 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      วัลลภา บุบผา (Silpakorn University, 12/7/2019)
      The objectives of this research were to: 1. To study the welfare needs of Krung Thai Bank employees in the western region. 2. Study life planning behavior of Krung Thai Bank employees in the western region. 3.To study the ...
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      ANTECEDENTS AND CONSEQUENCE OF BANGKOK BANK EMPLOYEE INNOVATIVE BEHAVIOR IN NAKORN PATHOM 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      แก้วตา ศรอดิศักดิ์ (Silpakorn University, 17/8/2018)
      The purpose of this study was to investigate the causes and effects of the innovative behaviors of Bangkok Bank’s employees in Nakhon Pathom province. The samples  are Bangkok Bank’s employees in Nakhon Pathom province by ...
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      The Antecedents and Consequence of Emotional Exhaustion of Hospital Pharmacists in Central Region 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ปพิชญะ สนธิชัย (Silpakorn University, 18/6/2021)
      Pharmacist is one of service provider with patients in the field of dispensing and recommending how to use the drug, which is considered to play an important role in the medical treatment. The objective of this study was ...
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      The Antecedents and Consequence of Goal Commitment of Provincial Electricity Authority (Central Area) Employees 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ปิยะ เสียมทอง (Silpakorn University, 12/7/2019)
      This study aims to investigate 1) the level of job autonomy, training, self-efficacy, goal commitment, and job performance and 2) the impact of  job autonomy, training, self-efficacy on goal commitment and subsequently ...
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      The association between business preparation of SMEs and business ecosystem that related to the startup firm in Thailand 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ต้นตระการ ตั้งบริบูรณ์สุข (Silpakorn University, 10/7/2020)
      This research aimed to study 1) Business characteristics that affected to Being startup business in Thailand, 2) Business preparation of SMEs and Business ecosystem that related with Being startup business in Thailand. The ...
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      Attitude And Worthiness Factors Related To Life Insurance Of Kasikornbank's Customers 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ดลชนก นะเสือ (Silpakorn University, 12/7/2019)
      This Research were aimed 1) to study personal characteristics of KasikornBank’s life insurance customers affecting decision-making process for life insurance.  2) to study the relationship between attitudes and decision-making ...
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      Automobile Buying Behavior of Consumers in Nakhon Pathom 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ธีรพัฒน์ บุญญอารักษ์ (Silpakorn University, 17/8/2018)
      The purpose of this study were to examine Automobile Buying Behavior of Consumers in Nakhon Pathom Province.  The sample Consumers consisted of 400 in Nakhon Pathom Province used survey process and the questionnaire for ...
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      BABY BOOMERS AND THEIR SHOPPING BEHAVIORS: THE DECISION PROCESS TO PURCHASE ALL PRODUCT THROUGH SOCIAL MEDIA 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ธัญลักษณ์ สุมนานุสรณ์ (Silpakorn University, 12/7/2019)
      The purpose of this research was study for 1.Decision making behavior of buying products though online social networks of baby boomers aged by demographic factors. 2.Marketting mix factors influencing the purchasing decision ...
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      Bangkok Hoteliers Preparation to Technological Change (AI) 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ปาริฉัตร วิชุภากรณ์กุล (Silpakorn University, 18/6/2021)
      This study aimed to examine Bangkok Hoteliers’ preparation, awareness and acceptance to technological change (AI). Data was collected using questionnaire with 402 hoteliers who works in all levels of a standard 3 to 5 stars ...
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      Behavior and Motivation Affecting A Decision Making in Traveling and Choosing Accommodation of Big Bike Users in Amphur Hua Hin, Prachuapkhirikhan Province 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      วีรพงศ์ ชูวงษ์วาลย์ (Silpakorn University, 17/8/2018)
      This research was aimed to study big-bike traveler behavior in Amphur Hua Hin, Prachuap Khiri Khan Province, and to study motivation factors of their travel and stay in Amphur Hua Hin, Prachuap Khiri Khan Province using ...
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      BEHAVIOR AND PERCEPTION CHOOSING TO CHOOSING TO USE OF DIGITAL BANKING OF KASIKORNBANK PUBLIC COMPANY LIMITED USERS IN NAKORNPATHOM 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      วีรภรณ์ จึงสวัสดิ์ (Silpakorn University, 2/7/2021)
      This research aimed to study the relationship of consumer behavior and perceptions that factors affecting the decision to use the digital banking service of Kasikorn Bank in the district of Nakhon Pathom, Nakhon Pathom ...
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      Behavior of Thai Tourists in Cultural Tourism Chachoengsao Province 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      สุกัญญา พวกสนิท (Silpakorn University, 2/7/2021)
      The purposes of this research were to study tourist behavior in cultural tourism and study relationship between marketing mix factor and tourism incentives with tourist behavior in cultural tourism in chachoengsao province ...
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      Business model and marketing strategies of retail shop in areas where migrant workers living. Case study: The minimart at Takhram En, Thamaka, Kanchanaburi 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      หัทยา เยื่อแม้นพงศ์ (Silpakorn University, 17/8/2018)
      The objectives of this study were three fold; 1) to study business model of retail shop in areas where migrant workers living, case study: The minimart at Takhram En, Tha Maka, Kanchanaburi; 2) to study marketing strategies ...
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      Buying behavior of customers in Ratchaburi  

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      บริพัตร บุตรนาค (Silpakorn University, 12/7/2019)
      Research Buying behavior of customers in Ratchaburi purpose To study shopping behavior of customers in Ratchaburi province. To study the relationship of customer purchase behavior with demographic characteristics. To study ...
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      The Canonical Correlation Analysis Between Marketing Mix and Decision Factors to choosing ShopUp website service of Netdesign Host Company Limited 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      นิจ ประเสริฐผล (Silpakorn University, 12/6/2020)
      This research aims to study 1) the level of marketing mix , attitude and website quality in choosing ShopUp website service of NetDesign Host company limited 2) Correlation between marketing mix , attitude and website ...
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      The Canonical Correlation Analysis Between Service Marketing Mix and Domestic Economy for The Investment Decision in Long Term Equity Fund of Krungthai Bank Public Company Limited State Enterprise Employees 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      นุช ประเสริฐผล (Silpakorn University, 29/11/2019)
      This research aims to study the level of service marketing mix and domestic economy, including the canonical correlation between service marketing mix and domestic economy for the investment decision in Long Term Equity ...
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      The Causal Factors Affected to Safety Behavior of Provincial Electricity Authority Hotline Employees in Area 1, 2 and 3 (Central Region) 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      พลกิจ จงวัชรสถิตย์ (Silpakorn University, 2/7/2021)
      The Safety Behavior during work is essential; therefore, the administrative in organization should be awareness in order to avoid the unexpected situation. The objectives of this study were study a situation and relationship ...
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      Causal Relationship Effecting Cross-Cultural Management of Indian Tourist in Thailand 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ศรัณย์พร บุรินทรโกษฐ์ (Silpakorn University, 18/6/2021)
      The objectives of this study are: 1) To study the cultural dimensions and Indian tourist with causal relationship to the selection behavior of services from touring companies; 2) To study the motivations and Indian tourists ...
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      A Causal Relationship Model of the Influences of Service Quality on Customer Satisfaction,Trust, and Loyalty of KTB, Kanchanaburi  Branch 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      โสภิต มนต์ฉันทะ (Silpakorn University, 17/8/2018)
      The objective of this research is to study the causal model of service quality has effects on satisfaction, trust and loyalty of customer of Krung Thai Bank (KTB), Kanchanaburi Branch. The questionnaire used to collect 296 ...


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