Recent Submissions

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    Service Quality from Consumer’s Point of View Towards The Science Glassware Business (Case Study : NK Laboratory (Thailand) CO., LTD) 

    Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
    Type: Thesis
    Wilasinee CHONGKOLPHUET; วิลาสินี จงกลพืช; MANASSINEE BOONMEESRISA-NGA; มนัสสินี บุญมีศรีสง่า; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
    The purpose of this research is 1) to analyze the service quality from the consumer perspective that affect the purchasing decision of scientific glassware, a case study of NK Laboratory (Thailand) Co., Ltd. It is a ...
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    TECHNOLOGY ACCEPTANCE AND INFORMATION SYSTEM QUALITY AFFECTING DECISION TO USE CORPORATE INCOME TAX FILING SERVICE ONLINE TAXPAYER OF BUSINESS INDUSTRY 

    Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
    Type: Thesis
    Phathamaphorn BUMRUNGPONE; ปฐมาภรณ์ บำรุงผล; SIRICHAI DEELERS; สิริชัย ดีเลิศ; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
    The purposes of this research were to explore technology acceptance and information system quality affecting decision to use corporate income tax filing service online taxpayer of business industry. Using closed-ended ...
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    A Comparison of Factors influence the acceptance of QR Code adoption in restaurant Kuala Lumpur, Malaysia and Bangkok, Thailand 

    Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
    Type: Thesis
    Sataporn LERTKAMALA; สถาพร เลิศกมลา; SIRICHAI DEELERS; สิริชัย ดีเลิศ; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
    The purpose of the research is to 1) to study the level of technology acceptance of QR code in restaurants 2) to compare the technology acceptance of QR code in restaurants 3) to study the factors of technology acceptance ...
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    CLUSTERING OF FINANCIAL PRODUCT QUALITY PERCEPTION: A CASE STUDY OF SCB PLANET CARD IN BANGKOK 

    Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
    Type: Thesis
    Juthaluk KASEM; จุฑาลักษณ์ เกษม; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
    This research is a quantitative research. The purpose of this research were (1) to study the perceived level of quality of the SCB planets that are financial services of Siam Commercial Bank. In Bangkok (2) to compare the ...
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    The canonical correlation of technology acceptance and expectations in chosing AirBnB application and website of Thai millenial tourists 

    Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
    Type: Thesis
    มาริยา เธรนฮาร์ท (Silpakorn University, 18/6/2021)
    This research is intended to study the canonical correlation of technology acceptance and expectations in choosing AirBnB application and website of Thai millennial tourists. The researcher conducted this research as a ...

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