RSS 1.0Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
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Experience and Technology Acceptance of Post-Retirement People in Bangkok and Metropolitan Area that Affected Willingness to Use E-Book
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 26/11/2021)This research was aimed to 1.Study the experience using E-Book of the elderly after retirement 2. Study the acceptance of E-Book technology of the elderly after retirement 3. Study both experience and acceptance of the ... -
Marketing Strategies Affecting Tops Online Customer Engagement
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 26/11/2021)The purpose of this marketing research is to study about: 1. Behavior of "Tops Online" platform users 2. Marketing strategies in the view of service users 3. Engagements from platform users. 4. Marketing strategies which ... -
Factors Influencing Innovative Behavior of Employees in Matichon Publish Limited Company
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 1/7/2022)This study aimed to investigate factors affecting innovative behavior of employees in Matichon Public Company Limited. It was survey research. The data collection was done by using questionnaires with 260 employees of ... -
The Influence of Perceived Advertising Value of Out of Home Media on the E-Loyalty of Netflix subscribers in accordance with the role of E-CRM
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 26/11/2021)The purpose of this research is 1. To study the Perceived Advertising value of Out of Home Media from Netflix's users in Bangkok 2. To study E-Loyalty of Netflix's users in Bangkok 3. To study the Attitude of Netflix's ... -
Motivation and Service Quality which have an Impact on Gen Y Consumer's Loyalty towards E-Retailing Application
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 26/11/2021)This research was made to study about 1) Motivation which affect to loyalty of Generation Y customer in E-Retailing application. 2) Service quality's factor which affect to loyalty of Generation Y customer in E-Retailing ...