Now showing items 1-5 of 19

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      Experience and Technology Acceptance of Post-Retirement People in Bangkok and Metropolitan Area that Affected Willingness to Use E-Book 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Banthita NOCHOT; บัณฑิตา โนโชติ; JITTAPON CHUMKATE; จิตพนธ์ ชุมเกตุ; Silpakorn University. Management Sciences (Silpakorn University, 26/11/2021)
      This research was aimed to 1.Study the experience using E-Book of the elderly after retirement 2. Study the acceptance of E-Book technology of the elderly after retirement 3. Study both experience and acceptance of the ...
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      Marketing Strategies Affecting Tops Online Customer Engagement 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Wiraporn WITOONPISARNSIN; วิราภรณ์ วิฑูรย์พิศาลศิลป์; JITTAPON CHUMKATE; จิตพนธ์ ชุมเกตุ; Silpakorn University. Management Sciences (Silpakorn University, 26/11/2021)
      The purpose of this marketing research is to study about: 1. Behavior of "Tops Online" platform users 2. Marketing strategies in the view of service users 3. Engagements from platform users. 4. Marketing strategies which ...
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      Factors Influencing Innovative Behavior of Employees in Matichon Publish Limited Company 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Thanyaporn PARKKOO; ธัญพร ภาคคู; AMARIN TAWATA; อมรินทร์ เทวตา; Silpakorn University. Management Sciences (Silpakorn University, 1/7/2022)
      This study aimed to investigate factors affecting innovative behavior of employees in Matichon Public Company Limited. It was survey research. The data collection was done by using questionnaires with 260 employees of ...
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      The Influence of Perceived Advertising Value of Out of Home Media on the E-Loyalty of Netflix subscribers in accordance with the role of E-CRM  

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Wimutkun BUTSABA; วิมุตต์กัญญ์ บุษบา; VIROJ JADESADALUG; วิโรจน์ เจษฎาลักษณ์; Silpakorn University. Management Sciences (Silpakorn University, 26/11/2021)
      The purpose of this research is 1. To study the Perceived Advertising value of Out of Home Media from Netflix's users in Bangkok 2. To study E-Loyalty of Netflix's users in Bangkok 3. To study the Attitude of Netflix's ...
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      Motivation and Service Quality which have an Impact on Gen Y Consumer's Loyalty towards E-Retailing Application 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Kessaraporn RAKSASAT; เกษราพร รักษาสัตย์; JITTAPON CHUMKATE; จิตพนธ์ ชุมเกตุ; Silpakorn University. Management Sciences (Silpakorn University, 26/11/2021)
      This research was made to study about 1) Motivation which affect to loyalty of Generation Y customer in E-Retailing application. 2) Service quality's factor which affect to loyalty of Generation Y customer in E-Retailing ...

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