Now showing items 1-19 of 19

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      Behavior and Pattern of Searching via Google Search for Online Purchasing of Consumers in Bangkok 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Apiwat AMMARAPAL; อภิวัฒน์ อัมรปาล; JITTAPON CHUMKATE; จิตพนธ์ ชุมเกตุ; Silpakorn University. Management Sciences (Silpakorn University, 10/7/2020)
      The objectives of this research were 1) To study Online shopping behavior towards using Google Search, 2) To study the pattern of Google Search used for online shopping, 3) To compare each Google Search by demographic ...
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      THE CANONICAL CORRELATION OF DWR4THAI APPLICATE ACCEPTANT TECHNOLOGY AND AGRICULTURIST IN NONTHABURI INTEND TO USE IT FOR DEVELOPING WITH ENDURE COMMUNITY  

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Pitchaya AMARIT; พิชญะ อมฤทธิ์; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences (Silpakorn University, 10/7/2020)
      This research it aims to analyze the canonical correlation of acceptance of DWR4THAI Application technology and the intention of using Agriculturist in Nonthaburi province and to suggest guidelines for the development of ...
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      The canonical correlation of technology acceptance and expectations in chosing AirBnB application and website of Thai millenial tourists 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Mariya THRAENHART; มาริยา เธรนฮาร์ท; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      This research is intended to study the canonical correlation of technology acceptance and expectations in choosing AirBnB application and website of Thai millennial tourists. The researcher conducted this research as a ...
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      CLUSTERING OF FINANCIAL PRODUCT QUALITY PERCEPTION: A CASE STUDY OF SCB PLANET CARD IN BANGKOK 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Juthaluk KASEM; จุฑาลักษณ์ เกษม; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      This research is a quantitative research. The purpose of this research were (1) to study the perceived level of quality of the SCB planets that are financial services of Siam Commercial Bank. In Bangkok (2) to compare the ...
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      A Comparison of Factors influence the acceptance of QR Code adoption in restaurant Kuala Lumpur, Malaysia and Bangkok, Thailand 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Sataporn LERTKAMALA; สถาพร เลิศกมลา; SIRICHAI DEELERS; สิริชัย ดีเลิศ; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      The purpose of the research is to 1) to study the level of technology acceptance of QR code in restaurants 2) to compare the technology acceptance of QR code in restaurants 3) to study the factors of technology acceptance ...
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      Consumers’ Perception towards Image of Organization Implementing Concept of Corporate Social Responsibility(Case Study : Ampol Food Processing Ltd.) 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Jukkrit DECHPORN; จักรกฤษ เดชพร; MANASSINEE BOONMEESRISA-NGA; มนัสสินี บุญมีศรีสง่า; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      This research aims to study and compare between the social and environmental corporate perception and image classified by personal factors and to study the social and environmental corporate image affecting perception of ...
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      Experience and Technology Acceptance of Post-Retirement People in Bangkok and Metropolitan Area that Affected Willingness to Use E-Book 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Banthita NOCHOT; บัณฑิตา โนโชติ; JITTAPON CHUMKATE; จิตพนธ์ ชุมเกตุ; Silpakorn University. Management Sciences (Silpakorn University, 26/11/2021)
      This research was aimed to 1.Study the experience using E-Book of the elderly after retirement 2. Study the acceptance of E-Book technology of the elderly after retirement 3. Study both experience and acceptance of the ...
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      FACTOR ANALYSIS OF FASHION INTERNATIONAL LUXURY BRAND PERCEPTION : A CASE STUDY OF BALENCIAGA BRAND WITH GENERATION-Y CONSUMER 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Jutiporn RADSADONDEE; จุติพร ราษฎรดี; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      The purposes of this research were 1) to explore the fashion brand perception of Balenciaga brand of Generation-Y consumers and 2) to analyze the perceived factors of fashion brand of Balenciaga’s Generation-Y consumers. ...
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      Factors associated with consumer shopping decision-makingbehavior through online channels 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Chatchon TASARA; ชัชชล ทะสะระ; SIRICHAI DEELERS; สิริชัย ดีเลิศ; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      This research aimed to study 1) to study the factors affecting the decision-making behavior of consumers who make decision to buy consumer products via online channels, 2) to develop the model of electronic commerce in ...
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      Factors Influencing Innovative Behavior of Employees in Matichon Publish Limited Company 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Thanyaporn PARKKOO; ธัญพร ภาคคู; AMARIN TAWATA; อมรินทร์ เทวตา; Silpakorn University. Management Sciences (Silpakorn University, 1/7/2022)
      This study aimed to investigate factors affecting innovative behavior of employees in Matichon Public Company Limited. It was survey research. The data collection was done by using questionnaires with 260 employees of ...
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      The Influence of Perceived Advertising Value of Out of Home Media on the E-Loyalty of Netflix subscribers in accordance with the role of E-CRM  

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Wimutkun BUTSABA; วิมุตต์กัญญ์ บุษบา; VIROJ JADESADALUG; วิโรจน์ เจษฎาลักษณ์; Silpakorn University. Management Sciences (Silpakorn University, 26/11/2021)
      The purpose of this research is 1. To study the Perceived Advertising value of Out of Home Media from Netflix's users in Bangkok 2. To study E-Loyalty of Netflix's users in Bangkok 3. To study the Attitude of Netflix's ...
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      Marketing Strategies Affecting Tops Online Customer Engagement 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Wiraporn WITOONPISARNSIN; วิราภรณ์ วิฑูรย์พิศาลศิลป์; JITTAPON CHUMKATE; จิตพนธ์ ชุมเกตุ; Silpakorn University. Management Sciences (Silpakorn University, 26/11/2021)
      The purpose of this marketing research is to study about: 1. Behavior of "Tops Online" platform users 2. Marketing strategies in the view of service users 3. Engagements from platform users. 4. Marketing strategies which ...
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      MEDIA EXPOSURE SERVICE INNOVATION BASE ON APPLICATION AND APPLICATION BEHAVIOR IN LIFESTYLE OF BABY BOOMER IN BANGKOK METROPOLITAN 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Katewalee PRASIT; เกศวลี ประสิทธิ์; SIRICHAI DEELERS; สิริชัย ดีเลิศ; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      This research studies Media exposure, service innovation base on application and application behavior in lifestyle of baby boomer in Bangkok Metropolitan. The data collection is done through questionnaires by 400 baby ...
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      Model of Big Data Application for Performance Improvement to Smart Factory in Thailand 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Chinnaphat INGKAPRADIT; ชินภัทร อิงคะประดิษฐ์; SIRICHAI DEELERS; สิริชัย ดีเลิศ; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      An objective of this research is to study big data application, development methodology and success factor of big data from manufacturers that being developed to smart factory in Thailand.  This is qualitative research ...
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      Motivation and Service Quality which have an Impact on Gen Y Consumer's Loyalty towards E-Retailing Application 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Kessaraporn RAKSASAT; เกษราพร รักษาสัตย์; JITTAPON CHUMKATE; จิตพนธ์ ชุมเกตุ; Silpakorn University. Management Sciences (Silpakorn University, 26/11/2021)
      This research was made to study about 1) Motivation which affect to loyalty of Generation Y customer in E-Retailing application. 2) Service quality's factor which affect to loyalty of Generation Y customer in E-Retailing ...
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      Service Innovation which Affected the Acceptance of Car Parking Application of Users in Bangkok 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Chanidapa KHUMRAHONG; ชนิดาภา ขำระหงษ์; JITTAPON CHUMKATE; จิตพนธ์ ชุมเกตุ; Silpakorn University. Management Sciences (Silpakorn University, 10/7/2020)
      The purposes of this study were to determine: 1) To study service innovation, the acceptance of the parking application and the decision to use the car parking application 2) to study the influence of service innovation ...
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      Service Quality from Consumer’s Point of View Towards The Science Glassware Business (Case Study : NK Laboratory (Thailand) CO., LTD) 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Wilasinee CHONGKOLPHUET; วิลาสินี จงกลพืช; MANASSINEE BOONMEESRISA-NGA; มนัสสินี บุญมีศรีสง่า; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      The purpose of this research is 1) to analyze the service quality from the consumer perspective that affect the purchasing decision of scientific glassware, a case study of NK Laboratory (Thailand) Co., Ltd. It is a ...
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      Service quality improvement in Kuakarun nursing library, Navamindradhiraj University in 4.0 Era 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Norabhat CHINAHONG; นรภัทร จินาห้อง; MANASSINEE BOONMEESRISA-NGA; มนัสสินี บุญมีศรีสง่า; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      This research aims 1) to study the difference between expectations and satisfaction from using Kuakarun Nursing Library services, Navamindradhiraj University in 4.0 Era. 2) to predict the independent variable (gender) on ...
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      TECHNOLOGY ACCEPTANCE AND INFORMATION SYSTEM QUALITY AFFECTING DECISION TO USE CORPORATE INCOME TAX FILING SERVICE ONLINE TAXPAYER OF BUSINESS INDUSTRY 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Phathamaphorn BUMRUNGPONE; ปฐมาภรณ์ บำรุงผล; SIRICHAI DEELERS; สิริชัย ดีเลิศ; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      The purposes of this research were to explore technology acceptance and information system quality affecting decision to use corporate income tax filing service online taxpayer of business industry. Using closed-ended ...


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