Now showing items 1-14 of 14

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      Service Innovation which Affected the Acceptance of Car Parking Application of Users in Bangkok 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      ชนิดาภา ขำระหงษ์ (Silpakorn University, 10/7/2020)
      The purposes of this study were to determine: 1) To study service innovation, the acceptance of the parking application and the decision to use the car parking application 2) to study the influence of service innovation ...
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      Behavior and Pattern of Searching via Google Search for Online Purchasing of Consumers in Bangkok 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      อภิวัฒน์ อัมรปาล (Silpakorn University, 10/7/2020)
      The objectives of this research were 1) To study Online shopping behavior towards using Google Search, 2) To study the pattern of Google Search used for online shopping, 3) To compare each Google Search by demographic ...
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      THE CANONICAL CORRELATION OF DWR4THAI APPLICATE ACCEPTANT TECHNOLOGY AND AGRICULTURIST IN NONTHABURI INTEND TO USE IT FOR DEVELOPING WITH ENDURE COMMUNITY  

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      พิชญะ อมฤทธิ์ (Silpakorn University, 10/7/2020)
      This research it aims to analyze the canonical correlation of acceptance of DWR4THAI Application technology and the intention of using Agriculturist in Nonthaburi province and to suggest guidelines for the development of ...
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      Consumers’ Perception towards Image of Organization Implementing Concept of Corporate Social Responsibility(Case Study : Ampol Food Processing Ltd.) 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      จักรกฤษ เดชพร (Silpakorn University, 18/6/2021)
      This research aims to study and compare between the social and environmental corporate perception and image classified by personal factors and to study the social and environmental corporate image affecting perception of ...
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      Service quality improvement in Kuakarun nursing library, Navamindradhiraj University in 4.0 Era 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      นรภัทร จินาห้อง (Silpakorn University, 18/6/2021)
      This research aims 1) to study the difference between expectations and satisfaction from using Kuakarun Nursing Library services, Navamindradhiraj University in 4.0 Era. 2) to predict the independent variable (gender) on ...
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      MEDIA EXPOSURE SERVICE INNOVATION BASE ON APPLICATION AND APPLICATION BEHAVIOR IN LIFESTYLE OF BABY BOOMER IN BANGKOK METROPOLITAN 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      เกศวลี ประสิทธิ์ (Silpakorn University, 18/6/2021)
      This research studies Media exposure, service innovation base on application and application behavior in lifestyle of baby boomer in Bangkok Metropolitan. The data collection is done through questionnaires by 400 baby ...
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      Model of Big Data Application for Performance Improvement to Smart Factory in Thailand 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      ชินภัทร อิงคะประดิษฐ์ (Silpakorn University, 18/6/2021)
      An objective of this research is to study big data application, development methodology and success factor of big data from manufacturers that being developed to smart factory in Thailand.  This is qualitative research ...
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      TECHNOLOGY ACCEPTANCE AND INFORMATION SYSTEM QUALITY AFFECTING DECISION TO USE CORPORATE INCOME TAX FILING SERVICE ONLINE TAXPAYER OF BUSINESS INDUSTRY 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      ปฐมาภรณ์ บำรุงผล (Silpakorn University, 18/6/2021)
      The purposes of this research were to explore technology acceptance and information system quality affecting decision to use corporate income tax filing service online taxpayer of business industry. Using closed-ended ...
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      Factors associated with consumer shopping decision-makingbehavior through online channels 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      ชัชชล ทะสะระ (Silpakorn University, 18/6/2021)
      This research aimed to study 1) to study the factors affecting the decision-making behavior of consumers who make decision to buy consumer products via online channels, 2) to develop the model of electronic commerce in ...
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      The canonical correlation of technology acceptance and expectations in chosing AirBnB application and website of Thai millenial tourists 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      มาริยา เธรนฮาร์ท (Silpakorn University, 18/6/2021)
      This research is intended to study the canonical correlation of technology acceptance and expectations in choosing AirBnB application and website of Thai millennial tourists. The researcher conducted this research as a ...
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      A Comparison of Factors influence the acceptance of QR Code adoption in restaurant Kuala Lumpur, Malaysia and Bangkok, Thailand 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      สถาพร เลิศกมลา (Silpakorn University, 18/6/2021)
      The purpose of the research is to 1) to study the level of technology acceptance of QR code in restaurants 2) to compare the technology acceptance of QR code in restaurants 3) to study the factors of technology acceptance ...
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      Service Quality from Consumer’s Point of View Towards The Science Glassware Business (Case Study : NK Laboratory (Thailand) CO., LTD) 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      วิลาสินี จงกลพืช (Silpakorn University, 18/6/2021)
      The purpose of this research is 1) to analyze the service quality from the consumer perspective that affect the purchasing decision of scientific glassware, a case study of NK Laboratory (Thailand) Co., Ltd. It is a ...
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      FACTOR ANALYSIS OF FASHION INTERNATIONAL LUXURY BRAND PERCEPTION : A CASE STUDY OF BALENCIAGA BRAND WITH GENERATION-Y CONSUMER 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      จุติพร ราษฎรดี (Silpakorn University, 18/6/2021)
      The purposes of this research were 1) to explore the fashion brand perception of Balenciaga brand of Generation-Y consumers and 2) to analyze the perceived factors of fashion brand of Balenciaga’s Generation-Y consumers. ...
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      CLUSTERING OF FINANCIAL PRODUCT QUALITY PERCEPTION: A CASE STUDY OF SCB PLANET CARD IN BANGKOK 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      จุฑาลักษณ์ เกษม (Silpakorn University, 18/6/2021)
      This research is a quantitative research. The purpose of this research were (1) to study the perceived level of quality of the SCB planets that are financial services of Siam Commercial Bank. In Bangkok (2) to compare the ...


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