Recent Submissions

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    CLUSTERING OF FINANCIAL PRODUCT QUALITY PERCEPTION: A CASE STUDY OF SCB PLANET CARD IN BANGKOK 

    Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
    Type: Thesis
    จุฑาลักษณ์ เกษม (Silpakorn University, 18/6/2021)
    This research is a quantitative research. The purpose of this research were (1) to study the perceived level of quality of the SCB planets that are financial services of Siam Commercial Bank. In Bangkok (2) to compare the ...
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    The canonical correlation of technology acceptance and expectations in chosing AirBnB application and website of Thai millenial tourists 

    Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
    Type: Thesis
    มาริยา เธรนฮาร์ท (Silpakorn University, 18/6/2021)
    This research is intended to study the canonical correlation of technology acceptance and expectations in choosing AirBnB application and website of Thai millennial tourists. The researcher conducted this research as a ...
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    FACTOR ANALYSIS OF FASHION INTERNATIONAL LUXURY BRAND PERCEPTION : A CASE STUDY OF BALENCIAGA BRAND WITH GENERATION-Y CONSUMER 

    Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
    Type: Thesis
    จุติพร ราษฎรดี (Silpakorn University, 18/6/2021)
    The purposes of this research were 1) to explore the fashion brand perception of Balenciaga brand of Generation-Y consumers and 2) to analyze the perceived factors of fashion brand of Balenciaga’s Generation-Y consumers. ...
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    Model of Big Data Application for Performance Improvement to Smart Factory in Thailand 

    Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
    Type: Thesis
    ชินภัทร อิงคะประดิษฐ์ (Silpakorn University, 18/6/2021)
    An objective of this research is to study big data application, development methodology and success factor of big data from manufacturers that being developed to smart factory in Thailand.  This is qualitative research ...
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    Factors associated with consumer shopping decision-makingbehavior through online channels 

    Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
    Type: Thesis
    ชัชชล ทะสะระ (Silpakorn University, 18/6/2021)
    This research aimed to study 1) to study the factors affecting the decision-making behavior of consumers who make decision to buy consumer products via online channels, 2) to develop the model of electronic commerce in ...

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