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      AN EMPIRICAL STUDY OF THE FACTORS INFLUENCING CUSTOMERS’ PURCHASE INTENTION OF DIGITAL CAMERA 

      Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศ
      Type: Master's Report
      Tattep SINJANAKHOM; ทัตเทพ สิญจนาคม; Jantima Banjongprasert; จันทิมา บรรจงประเสริฐ; Silpakorn University. International College (Silpakorn University, 12/7/2019)
      The aim of this study is to explore marketing mix and characteristics of buyers influencing purchase intention of digital cameras. The study addresses its research objective through an empirical investigation adopting ...


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