Browsing by Type "Master's Report"
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AN EMPIRICAL STUDY OF THE FACTORS INFLUENCING CUSTOMERS’ PURCHASE INTENTION OF DIGITAL CAMERA
Collection: Theses (Master's degree) - International Business / วิทยานิพนธ์ – ธุรกิจระหว่างประเทศType: Master's Report(Silpakorn University, 12/7/2019)The aim of this study is to explore marketing mix and characteristics of buyers influencing purchase intention of digital cameras. The study addresses its research objective through an empirical investigation adopting ...