Now showing items 1-7 of 7

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      The canonical correlation of technology acceptance and expectations in chosing AirBnB application and website of Thai millenial tourists 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Mariya THRAENHART; มาริยา เธรนฮาร์ท; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      This research is intended to study the canonical correlation of technology acceptance and expectations in choosing AirBnB application and website of Thai millennial tourists. The researcher conducted this research as a ...
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      Factors Affecting Decision Making to invest in Digital Salak on MyMo of the Government Savings Bank Customers 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Nuengruethai CHAIYALA; หนึ่งฤทัย ไชยลา; AMARIN TAWATA; อมรินทร์ เทวตา; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      The purposes of this research were 1) to study the level of marketing communication, technology acceptance and decision making to invest in Digital Salak on MyMo of the Government Savings Bank customers 2) to study marketing ...
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      FACTORS AFFECTING DECISION TO USE SKYSCANNER APPLICATIONOF THAI TOURISTS IN BANGKOK 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Pattiya LUEMORN; ภัททิยา ลือมอญ; AMARIN TAWATA; อมรินทร์ เทวตา; Silpakorn University. Management Sciences (Silpakorn University, 26/11/2021)
      The objectives of this research were to investigate 1) level of decision used service, technology acceptance and quality of electronic services. 2) the acceptance of technology that affects decision used service and 3) ...
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      FACTORS AFFECTING INTENTION TO USE ELECTRONIC SERVICE VIA MOBILE BANKING OF GOVERMENT SAVING BANK IN RATCHABURI PROVINCE  

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Nattapol SUTTISAKSRI; ณัฐพล สุทธิศักดิ์ศรี; AMARIN TAWATA; อมรินทร์ เทวตา; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      The purpose of this paper was to identify the main factors that influence the usage. The samples of this Factors affecting intention to use electronic service via mobile banking of Government saving bank in ratchaburi ...
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      Factors Affecting Intention to Use Payment Services by QR Codes of Retailers 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Orawan NIYOMMANGMEE; อรวรรณ นิยมมั่งมี; AMARIN TAWATA; อมรินทร์ เทวตา; Silpakorn University. Management Sciences (Silpakorn University, 10/7/2020)
      The purposes of this research were 1) to study the level of technology acceptance, marketing communication and intention to use the payment service via QR Code of retailer merchants 2) to study the factors of technology ...
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      MEDIA EXPOSURE SERVICE INNOVATION BASE ON APPLICATION AND APPLICATION BEHAVIOR IN LIFESTYLE OF BABY BOOMER IN BANGKOK METROPOLITAN 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Katewalee PRASIT; เกศวลี ประสิทธิ์; SIRICHAI DEELERS; สิริชัย ดีเลิศ; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      This research studies Media exposure, service innovation base on application and application behavior in lifestyle of baby boomer in Bangkok Metropolitan. The data collection is done through questionnaires by 400 baby ...
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      TECHNOLOGY ACCEPTANCE AND INFORMATION SYSTEM QUALITY AFFECTING DECISION TO USE CORPORATE INCOME TAX FILING SERVICE ONLINE TAXPAYER OF BUSINESS INDUSTRY 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Phathamaphorn BUMRUNGPONE; ปฐมาภรณ์ บำรุงผล; SIRICHAI DEELERS; สิริชัย ดีเลิศ; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      The purposes of this research were to explore technology acceptance and information system quality affecting decision to use corporate income tax filing service online taxpayer of business industry. Using closed-ended ...


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