Now showing items 1-9 of 9

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      CASUAL RELATIONSHIP MODEL OF FACTORS AFFECTING THE REPURCHASE OF CAR HIRE PURCHASE SERVICE OF THE CUSTOMERS AT ASIA SERMKIJ LEASING PUBLIC COMPANY LIMITED 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Chaipat THATSANA-EKCHIT; ชัยภัทร ทัศนเอกจิต; Kreagrit Ampavat; เกริกฤทธิ์ อัมพะวัต; Silpakorn University. Management Sciences (Silpakorn University, 1/7/2022)
      This study aims to study (1) the level of Service Marketing Mix, Psychological Factors, Service Quality, Decision to Use Car Hire Purchase, Repurchase (2) the influence of Service Marketing Mix, Psychological Factors, ...
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      THE EFFICIENCY OF LOGISTICS SERVICES FOR MACHINE TOOLS AND METALWORKING TECHNOLOGY EXHIBITION 

      Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการ
      Type: Thesis
      Prasith SAKVANICHKUL; พสิษฐ์ ศักดิ์วานิชกุล; Kerdsiri Jaroenwisan; เกิดศิริ เจริญวิศาล; Silpakorn University. Management Sciences (Silpakorn University, 12/7/2019)
      This research was conducted to study, analyze and confirm the factors affecting the efficiency of logistics services of machine tools and metalworking technology exhibition. This research used a mixed-method methodology ...
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      Factors affecting on Electronic Data Capture (EDC) installationwith Commercial Bank of SME entrepreneur in Nakhon Pathom 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Chananpat AKRATTANAWAT; ชนันพัชญ์ เอกรัตนวัฒน์; Chuanchuen Akkawanitcha; ชวนชื่น อัคคะวณิชชา; Silpakorn University. Management Sciences (Silpakorn University, 17/8/2018)
      The objective of this research was to study the factors affecting on Electronic Data Capture (EDC) installation with commercial bank of SME entrepreneurs in Nakhon Pathom. The samples used in this study were 400 SMEs ...
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      The Influence of Perceived Empowerment to Service Quality: The role of Cognition - based trust and Affective - based trust of Krungthai Bank (Public company limited), branch office Nakhon Pathom Province 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Kunyakan SAOWACHACRIT; กัญญากาญจน์ เสาวชาคริต; Viroj Jadesadalug; วิโรจน์ เจษฎาลักษณ์; Silpakorn University. Management Sciences (Silpakorn University, 17/8/2018)
      This research aims to 1) study efficiency, perception empowerment and service quality. 2) study cognitive – based trust and affective – based trust 3) The influence of perception empowerment making on service quality. 4) ...
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      The Influence of Service Quality towards Customer Loyalty of King Power Group: The Mediating  Role of Customer Satisfaction 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Worawan RATNPIYANONT; วรวรรณ รัตน์ปิยนนท์; CHUANCHUEN AkKAWANITCHA; ชวนชื่น อัคคะวณิชชา; Silpakorn University. Management Sciences (Silpakorn University, 12/7/2019)
            This study aimed to examine the influence of service quality on customer satisfaction and customer loyalty, the influence of customer satisfaction toward customer loyalty, additionally the mediating role of customer ...
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      The Influence of Service Quality, Perceived Value, and Brand Image towards Willing to Pay through Customer Satisfaction of Government Savings Bank in the Western area of Thailand 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Chutima KANJAN; ชุติมา แก่นจันทร์; CHUANCHUEN AkKAWANITCHA; ชวนชื่น อัคคะวณิชชา; Silpakorn University. Management Sciences (Silpakorn University, 10/7/2020)
      The purpose of this study is to examine the influence of service quality, perceived value and brand image towards willing to pay more through customer satisfaction of Government Savings Bank in the western area of Thailand. ...
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      Motivation and Service Quality which have an Impact on Gen Y Consumer's Loyalty towards E-Retailing Application 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Kessaraporn RAKSASAT; เกษราพร รักษาสัตย์; JITTAPON CHUMKATE; จิตพนธ์ ชุมเกตุ; Silpakorn University. Management Sciences (Silpakorn University, 26/11/2021)
      This research was made to study about 1) Motivation which affect to loyalty of Generation Y customer in E-Retailing application. 2) Service quality's factor which affect to loyalty of Generation Y customer in E-Retailing ...
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      Service Quality and Customer's Loyalty Effecting Word of Mouth Communication in Chinese Banquet Business in Suphanburi Province 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Suriyon KARAWEK; สุริยน การะเวก; Attama Boonpalit; อัฏฐมา บุญปาลิต; Silpakorn University. Management Sciences (Silpakorn University, 26/11/2021)
      The objective of this study was to investigate (1) The level of service quality, customer’s loyalty and word of mouth (2) Service quality influences customer’s loyalty (3) Customer’s loyalty influences word of mouth and ...
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      Social Construct of Meaning, Source of Meaning and Guidelines for Service Quality in Krungthai Bank Public Company Limited Kraiphet Branch in Muang District, Ratchaburi Province 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      Penpiya KONGSOMBOON; เพ็ญพิญาณ์ คงสมบูรณ์; PITAK SIRIWONG; พิทักษ์ ศิริวงศ์; Silpakorn University. Management Sciences (Silpakorn University, 12/7/2019)
      The purposes of this research aim 1) to study the social construction of meaning and source of meaning of service quality of Krungthai Bank, Kraiphet Road branch 2) to study the problem and characteristics of the problem ...


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