Browsing by Subject "Service Quality"
Now showing items 1-9 of 9
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CASUAL RELATIONSHIP MODEL OF FACTORS AFFECTING THE REPURCHASE OF CAR HIRE PURCHASE SERVICE OF THE CUSTOMERS AT ASIA SERMKIJ LEASING PUBLIC COMPANY LIMITED
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)This study aims to study (1) the level of Service Marketing Mix, Psychological Factors, Service Quality, Decision to Use Car Hire Purchase, Repurchase (2) the influence of Service Marketing Mix, Psychological Factors, ... -
THE EFFICIENCY OF LOGISTICS SERVICES FOR MACHINE TOOLS AND METALWORKING TECHNOLOGY EXHIBITION
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 12/7/2019)This research was conducted to study, analyze and confirm the factors affecting the efficiency of logistics services of machine tools and metalworking technology exhibition. This research used a mixed-method methodology ... -
Factors affecting on Electronic Data Capture (EDC) installationwith Commercial Bank of SME entrepreneur in Nakhon Pathom
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)The objective of this research was to study the factors affecting on Electronic Data Capture (EDC) installation with commercial bank of SME entrepreneurs in Nakhon Pathom. The samples used in this study were 400 SMEs ... -
The Influence of Perceived Empowerment to Service Quality: The role of Cognition - based trust and Affective - based trust of Krungthai Bank (Public company limited), branch office Nakhon Pathom Province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)This research aims to 1) study efficiency, perception empowerment and service quality. 2) study cognitive – based trust and affective – based trust 3) The influence of perception empowerment making on service quality. 4) ... -
The Influence of Service Quality towards Customer Loyalty of King Power Group: The Mediating Role of Customer Satisfaction
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)This study aimed to examine the influence of service quality on customer satisfaction and customer loyalty, the influence of customer satisfaction toward customer loyalty, additionally the mediating role of customer ... -
The Influence of Service Quality, Perceived Value, and Brand Image towards Willing to Pay through Customer Satisfaction of Government Savings Bank in the Western area of Thailand
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)The purpose of this study is to examine the influence of service quality, perceived value and brand image towards willing to pay more through customer satisfaction of Government Savings Bank in the western area of Thailand. ... -
Motivation and Service Quality which have an Impact on Gen Y Consumer's Loyalty towards E-Retailing Application
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 26/11/2021)This research was made to study about 1) Motivation which affect to loyalty of Generation Y customer in E-Retailing application. 2) Service quality's factor which affect to loyalty of Generation Y customer in E-Retailing ... -
Service Quality and Customer's Loyalty Effecting Word of Mouth Communication in Chinese Banquet Business in Suphanburi Province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 26/11/2021)The objective of this study was to investigate (1) The level of service quality, customer’s loyalty and word of mouth (2) Service quality influences customer’s loyalty (3) Customer’s loyalty influences word of mouth and ... -
Social Construct of Meaning, Source of Meaning and Guidelines for Service Quality in Krungthai Bank Public Company Limited Kraiphet Branch in Muang District, Ratchaburi Province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)The purposes of this research aim 1) to study the social construction of meaning and source of meaning of service quality of Krungthai Bank, Kraiphet Road branch 2) to study the problem and characteristics of the problem ...