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      The Influence of Perceived Advertising Value of Out of Home Media on the E-Loyalty of Netflix subscribers in accordance with the role of E-CRM  

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Wimutkun BUTSABA; วิมุตต์กัญญ์ บุษบา; VIROJ JADESADALUG; วิโรจน์ เจษฎาลักษณ์; Silpakorn University. Management Sciences (Silpakorn University, 26/11/2021)
      The purpose of this research is 1. To study the Perceived Advertising value of Out of Home Media from Netflix's users in Bangkok 2. To study E-Loyalty of Netflix's users in Bangkok 3. To study the Attitude of Netflix's ...


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