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      Factors associated with consumer shopping decision-makingbehavior through online channels 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Chatchon TASARA; ชัชชล ทะสะระ; SIRICHAI DEELERS; สิริชัย ดีเลิศ; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      This research aimed to study 1) to study the factors affecting the decision-making behavior of consumers who make decision to buy consumer products via online channels, 2) to develop the model of electronic commerce in ...
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      Marketing Strategies Affecting Tops Online Customer Engagement 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Wiraporn WITOONPISARNSIN; วิราภรณ์ วิฑูรย์พิศาลศิลป์; JITTAPON CHUMKATE; จิตพนธ์ ชุมเกตุ; Silpakorn University. Management Sciences (Silpakorn University, 26/11/2021)
      The purpose of this marketing research is to study about: 1. Behavior of "Tops Online" platform users 2. Marketing strategies in the view of service users 3. Engagements from platform users. 4. Marketing strategies which ...


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