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      Motivation and Service Quality which have an Impact on Gen Y Consumer's Loyalty towards E-Retailing Application 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Kessaraporn RAKSASAT; เกษราพร รักษาสัตย์; JITTAPON CHUMKATE; จิตพนธ์ ชุมเกตุ; Silpakorn University. Management Sciences (Silpakorn University, 26/11/2021)
      This research was made to study about 1) Motivation which affect to loyalty of Generation Y customer in E-Retailing application. 2) Service quality's factor which affect to loyalty of Generation Y customer in E-Retailing ...


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