Now showing items 1-2 of 2

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      ALLIANCE STRATEGIC COMPETENCY OF TOUR BUSINESSES IN THAILAND 

      Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการ
      Type: Thesis
      กัลยา สว่างคง (Silpakorn University, 12/7/2019)
      This research aimed 1) to testify the effect of resources allocation efficiency, creative transformational leadership and competitive intensity analysis to alliance strategic competency of tour businesses in Thailand, 2) ...
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      Local Life Style Strategic Marketing for Inbound Travel Agent in Bangkok 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      พิศพักตร์ ศุภโชคนิรันดร์ (Silpakorn University, 2/1/2019)
      This research aimed to investigate international tourists’ behaviors towards Bangkok local lifestyle tourism and propose an appropriate strategy for travel agents in Bangkok providing the tourism program. Data was collected ...


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