Browsing by Subject "การจัดการลูกค้าสัมพันธ์ผ่านสื่ออิเล็กทรอนิกส์"
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The Influence of Perceived Advertising Value of Out of Home Media on the E-Loyalty of Netflix subscribers in accordance with the role of E-CRM
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 26/11/2021)The purpose of this research is 1. To study the Perceived Advertising value of Out of Home Media from Netflix's users in Bangkok 2. To study E-Loyalty of Netflix's users in Bangkok 3. To study the Attitude of Netflix's ...