Browsing by Author "Yanisa PHUANPOH"
Now showing items 1-1 of 1
-
Storytelling Management Strategies for Destination Brand Communication in the Historical City of Ayutthaya, Phra Nakhon Si Ayutthaya Province
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 1/7/2022)The objective of this research was to study the storytelling management strategies of destination brand communication in the historical city of Ayutthaya, Phranakhon Si Ayutthaya province. This research was conducted by ...