Browsing by Author "SIRICHAI DEELERS"
Now showing items 1-8 of 8
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A Comparison of Factors influence the acceptance of QR Code adoption in restaurant Kuala Lumpur, Malaysia and Bangkok, Thailand
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 18/6/2021)The purpose of the research is to 1) to study the level of technology acceptance of QR code in restaurants 2) to compare the technology acceptance of QR code in restaurants 3) to study the factors of technology acceptance ... -
CUSTOMERS BEHAVIOR IN HOUSING LOAN SERVICE USAGE OF GOVERNMENT SAVINGS BANK CUSTOMERS IN NAKHON PRATHOM PROVINCE
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)This research had the objective to study the consumer behavior in using home loan services of Government Savings Bank in Nakhon Pathom Province. This research was a quantitative research. The sample consisted of 350 ... -
Factors associated with consumer shopping decision-makingbehavior through online channels
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 18/6/2021)This research aimed to study 1) to study the factors affecting the decision-making behavior of consumers who make decision to buy consumer products via online channels, 2) to develop the model of electronic commerce in ... -
The Journey to Success of Digital Entrepreneurship for Selling Online
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)The purposes of this study were to explore the pathways to be successful digital entrepreneurs, problems, difficulties and limitations as well as solutions for proceeding digital business. The study was a qualitative ... -
MEDIA EXPOSURE SERVICE INNOVATION BASE ON APPLICATION AND APPLICATION BEHAVIOR IN LIFESTYLE OF BABY BOOMER IN BANGKOK METROPOLITAN
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 18/6/2021)This research studies Media exposure, service innovation base on application and application behavior in lifestyle of baby boomer in Bangkok Metropolitan. The data collection is done through questionnaires by 400 baby ... -
Model of Big Data Application for Performance Improvement to Smart Factory in Thailand
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 18/6/2021)An objective of this research is to study big data application, development methodology and success factor of big data from manufacturers that being developed to smart factory in Thailand. This is qualitative research ... -
Patterns Processes to Transfer the Potential Wisdom of the Elderly through the Sustainable Communities and Societies
Collection: วิทยานิพนธ์Type: Thesis(Silpakorn University, 12/6/2020)The objectives of this research were 1) to study the model of the wisdom transfer process of the elderly in Bangkok, and 2) to study the knowledge management model for sustainable wisdom development of the elderly in ... -
TECHNOLOGY ACCEPTANCE AND INFORMATION SYSTEM QUALITY AFFECTING DECISION TO USE CORPORATE INCOME TAX FILING SERVICE ONLINE TAXPAYER OF BUSINESS INDUSTRY
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 18/6/2021)The purposes of this research were to explore technology acceptance and information system quality affecting decision to use corporate income tax filing service online taxpayer of business industry. Using closed-ended ...