Browsing by Author "PRASOPCHAI PASUNON"
Now showing items 1-11 of 11
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BEHAVIOR AND PERCEPTION CHOOSING TO CHOOSING TO USE OF DIGITAL BANKING OF KASIKORNBANK PUBLIC COMPANY LIMITED USERS IN NAKORNPATHOM
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 2/7/2021)This research aimed to study the relationship of consumer behavior and perceptions that factors affecting the decision to use the digital banking service of Kasikorn Bank in the district of Nakhon Pathom, Nakhon Pathom ... -
Behavior of Thai Tourists in Cultural Tourism Chachoengsao Province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 2/7/2021)The purposes of this research were to study tourist behavior in cultural tourism and study relationship between marketing mix factor and tourism incentives with tourist behavior in cultural tourism in chachoengsao province ... -
The Canonical Correlation Analysis Between Marketing Mix and Decision Factors to choosing ShopUp website service of Netdesign Host Company Limited
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/6/2020)This research aims to study 1) the level of marketing mix , attitude and website quality in choosing ShopUp website service of NetDesign Host company limited 2) Correlation between marketing mix , attitude and website ... -
THE CANONICAL CORRELATION OF DWR4THAI APPLICATE ACCEPTANT TECHNOLOGY AND AGRICULTURIST IN NONTHABURI INTEND TO USE IT FOR DEVELOPING WITH ENDURE COMMUNITY
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 10/7/2020)This research it aims to analyze the canonical correlation of acceptance of DWR4THAI Application technology and the intention of using Agriculturist in Nonthaburi province and to suggest guidelines for the development of ... -
The canonical correlation of technology acceptance and expectations in chosing AirBnB application and website of Thai millenial tourists
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 18/6/2021)This research is intended to study the canonical correlation of technology acceptance and expectations in choosing AirBnB application and website of Thai millennial tourists. The researcher conducted this research as a ... -
The Canonical Correlation Analysis Between Service Marketing Mix and Domestic Economy for The Investment Decision in Long Term Equity Fund of Krungthai Bank Public Company Limited State Enterprise Employees
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 29/11/2019)This research aims to study the level of service marketing mix and domestic economy, including the canonical correlation between service marketing mix and domestic economy for the investment decision in Long Term Equity ... -
CLUSTERING OF FINANCIAL PRODUCT QUALITY PERCEPTION: A CASE STUDY OF SCB PLANET CARD IN BANGKOK
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 18/6/2021)This research is a quantitative research. The purpose of this research were (1) to study the perceived level of quality of the SCB planets that are financial services of Siam Commercial Bank. In Bangkok (2) to compare the ... -
THE DEVELOPMENTS INDICATORS FOR EVALUATING INDIVIDUAL INNOVATIVENESS OF ORGANIZATION IN THAILAND CONTEXT : APPLIED WITH EMPLOYEE OF PROVINCIAL ELECTRICITY AUTHORITY
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 29/11/2019)This research has the following objectives: 1. To find the meaning of Individual Innnovativeness and synthesize the knowledge of the indicators of Individual Innnovativeness in every factor with documentary research ... -
FACTOR ANALYSIS OF FASHION INTERNATIONAL LUXURY BRAND PERCEPTION : A CASE STUDY OF BALENCIAGA BRAND WITH GENERATION-Y CONSUMER
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 18/6/2021)The purposes of this research were 1) to explore the fashion brand perception of Balenciaga brand of Generation-Y consumers and 2) to analyze the perceived factors of fashion brand of Balenciaga’s Generation-Y consumers. ... -
THE MODEL OF TOURIST LOCAL FOOD DESTINATION IMAGE IN THAILAND
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 1/7/2022)The objectives of this study were 1) to identify the definitions and to develop the components of Thai local food destination image; 2) to analyze the component relationship of Thai local food destination image; 3) to ... -
RETAINING TALENT PEOPLE, FACTORS CRITERIA OF INTENTION TO STAY AND FACTORS CRITERIA OF INTENTION TO LEAVE FOR PHYSICIANS IN THAI PRIVATE HOSPITAL
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 12/7/2019)The objectives of this study were 1) to create the grounded theory of talent management from the perspective of a private hospital business specialist 2) to select the criteria of the intention to stay of physician 3) to ...