Browsing by Author "Mariya THRAENHART"

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The canonical correlation of technology acceptance and expectations in chosing AirBnB application and website of Thai millenial tourists

Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ

Type: Thesis
Mariya THRAENHART; มาริยา เธรนฮาร์ท; PRASOPCHAI PASUNON; ประสพชัย พสุนนท์; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)

This research is intended to study the canonical correlation of technology acceptance and expectations in choosing AirBnB application and website of Thai millennial tourists. The researcher conducted this research as a ...