Browsing by Author "Kerdsiri Jaroenwisan"
Now showing items 1-9 of 9
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The Development Guidelines for Human Capital of Operation Level Staff in MICE Industry
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 12/7/2019)The purposes of this research were : 1) to study the need for manpower at the operational level of the MICE industry in both quantity and quality 2) to study the competencies of operational level staffs in the MICE ... -
The Development of Acceptance for Use of Technology Model of Employees in Thailand's MICE Industry
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 10/7/2020)The objectives of this research was 1) to examine the effect of technology knowledge, creativity, and digital technology on acceptance for use of technology of employees in Thailand's MICE Industry 2) to examine the effect ... -
THE EFFICIENCY OF LOGISTICS SERVICES FOR MACHINE TOOLS AND METALWORKING TECHNOLOGY EXHIBITION
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 12/7/2019)This research was conducted to study, analyze and confirm the factors affecting the efficiency of logistics services of machine tools and metalworking technology exhibition. This research used a mixed-method methodology ... -
Factors Influencing Thai Tourists' Decision-Making Process For Outbound Packages
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)The purpose of this present study was to study the Factors Influencing Thai Tourists' Decision-Making Process for Outbound Packages. This quantitative research using the questionnaire as a tool by collecting data ... -
The Influencing factors of advocate for trade – Exhibitor’s attention in Bangkok and its vicinity
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)This research aims to study 1) To compare general information of advocate for trade – Exhibitor’s attention. 2) To test the marketing mix factors that influence advocate for trade – Exhibitor’s attention. 3) Suggestions ... -
KNOWLEDGE MANAGEMENT MODEL OF PRACHINBURI PROVINCE HERBAL CITY FOR WELLNESS TOURISM
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 12/7/2019)The objectives of this research are as follows: 1. to study the knowledge management model of Prachinburi Province Herbal City for wellness tourism 2. to study the factors that affects the success of knowledge management ... -
THE STRATEGIES FOR DEVELOPING DESTINATION FOR MEETING, INCENTIVE TRAVEL, CONVENTION AND EXHIBITION IN SONGKHLA PROVINCE
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 12/7/2019)The objectives of this study were: 1) to study the current situation of MICE industry in Songkhla Province; 2) to study the potential of MICE industry in Songkhla Province; 3) to study the circumstances of MICE industry ... -
The Influencing factors of service quality of flight attendants for low cost airlines
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)This research aims to study 1) Personal factors affecting service quality motivation of flight attendant for low cost airline group. 2) Supporting factors for service quality motivation of flight attendant for low cost ... -
Value Co-Creation Strategy to Enhance Customer's Engagement of 3 Stars Hotels in Pattaya City
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 10/7/2020)There were 3 research objectives 1) to study the business’s current situation of 3 stars hotel in Pattaya. 2) to study value co-creation strategy between customers and 3 stars hotels’s service providers in Pattaya city. ...