Browsing by Author "JITTAPON CHUMKATE"
Now showing items 1-10 of 10
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Analysis of Welfare Requirement Realted to Life Planning Behavior of Krungthai Bank Employees in the Western Region
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)The objectives of this research were to: 1. To study the welfare needs of Krung Thai Bank employees in the western region. 2. Study life planning behavior of Krung Thai Bank employees in the western region. 3.To study the ... -
Behavior and Motivation Affecting A Decision Making in Traveling and Choosing Accommodation of Big Bike Users in Amphur Hua Hin, Prachuapkhirikhan Province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)This research was aimed to study big-bike traveler behavior in Amphur Hua Hin, Prachuap Khiri Khan Province, and to study motivation factors of their travel and stay in Amphur Hua Hin, Prachuap Khiri Khan Province using ... -
Behavior and Pattern of Searching via Google Search for Online Purchasing of Consumers in Bangkok
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 10/7/2020)The objectives of this research were 1) To study Online shopping behavior towards using Google Search, 2) To study the pattern of Google Search used for online shopping, 3) To compare each Google Search by demographic ... -
Comparison of customer acceptance of online transaction innovation Krung Thai Bank and Kasikorn Bank
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)This study is entitled “The Comparative Study of Online Transaction Innovation Acceptance among Clients of Krung Thai Bank and Kasikorn Bank”. The objectives of this research were to study the relationship between clients’ ... -
Experience and Technology Acceptance of Post-Retirement People in Bangkok and Metropolitan Area that Affected Willingness to Use E-Book
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 26/11/2021)This research was aimed to 1.Study the experience using E-Book of the elderly after retirement 2. Study the acceptance of E-Book technology of the elderly after retirement 3. Study both experience and acceptance of the ... -
Marketing Strategies Affecting Tops Online Customer Engagement
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 26/11/2021)The purpose of this marketing research is to study about: 1. Behavior of "Tops Online" platform users 2. Marketing strategies in the view of service users 3. Engagements from platform users. 4. Marketing strategies which ... -
Motivation and Service Quality which have an Impact on Gen Y Consumer's Loyalty towards E-Retailing Application
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 26/11/2021)This research was made to study about 1) Motivation which affect to loyalty of Generation Y customer in E-Retailing application. 2) Service quality's factor which affect to loyalty of Generation Y customer in E-Retailing ... -
Need and Motivation which Affected Quality of Life of Government Officials in Amphur Muang, Kanchanaburi Province.
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)The objectives of this research were 1) aimed to conduct a needs on quality of life of government officials in Mueang District Kanchanaburi Province 2) motivations on quality of life of government officials in Mueang ... -
Psychological Factors That Affected the Decision to Purchasea life insurance. To Limit of Credit with Krung Thai Bank Public Company Limited. In Phetchaburi Province.
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)The purposes of this study were; 1) to investigate the demographic factors which affected the decision to purchase a life insurance to limit of credit with Krungthai Bank Public Company Limited in Phetchaburi Province, 2) ... -
Service Innovation which Affected the Acceptance of Car Parking Application of Users in Bangkok
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 10/7/2020)The purposes of this study were to determine: 1) To study service innovation, the acceptance of the parking application and the decision to use the car parking application 2) to study the influence of service innovation ...