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      Factors associated with consumer shopping decision-makingbehavior through online channels 

      Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจ
      Type: Thesis
      Chatchon TASARA; ชัชชล ทะสะระ; SIRICHAI DEELERS; สิริชัย ดีเลิศ; Silpakorn University. Management Sciences (Silpakorn University, 18/6/2021)
      This research aimed to study 1) to study the factors affecting the decision-making behavior of consumers who make decision to buy consumer products via online channels, 2) to develop the model of electronic commerce in ...

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