Browsing by Author "AMARIN TAWATA"
Now showing items 1-20 of 24
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The characteristecs of Power Influencers toward Purchasing Decision of Customers in Thailand Cafes
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 1/7/2022)The research aims to 1) examine the level of perception of Power Influencers’ characteristics and their influence in consumers’ decisions in using cafés in Thailand 2) study the characteristics of Power Influencers that ... -
CONFLICT AND SATISFACTION IN WORK THAT EFFECTA PERSON'S DECISION RESIGNATION FROM WORKOF A POWER PLANT IN RATCHABURI
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 26/11/2021)The purposes of this study were to examine the level of workplace conflicts, job satisfaction and intention to resign from a position in a power plant of Ratchaburi, to investigate the workplace conflicts that influenced ... -
CONTINUOUS QUALITY IMPROVEMENT AFFECTING INNOVATIVE BEHAVIOR OF MEDICAL EMPLOYEES IN PRIVATE HOSPITAL AT BANGKOK AREA
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)The purpose of this research was 1) to investigate level of quality management system in part of continuous quality improvement operated by quality circle Plan-Do-Check-Act and innovative behavior of medical employees in ... -
The Effect of Workplace Bullying towards Job Performance through Organizational Citizenship Behavior
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 2/7/2021)This research aims to investigate 1. the level of workplace bullying, organizational citizenship behavior, and job performance of academic support employees at Silpakorn University 2. the influence of workplace bullying ... -
Factors Affecting Decision Making to invest in Digital Salak on MyMo of the Government Savings Bank Customers
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 18/6/2021)The purposes of this research were 1) to study the level of marketing communication, technology acceptance and decision making to invest in Digital Salak on MyMo of the Government Savings Bank customers 2) to study marketing ... -
Factors affecting decision to purchase 7-seater personal car auction license plates of consumers in Nakhon Pathom Province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 26/11/2021)This research aims to investigate levels of attitude, numerology, online marketing communication and purchase decision, and factors affecting the decision of consumers who purchase 7-seater personal car on auction license ... -
FACTORS AFFECTING DECISION TO USE SKYSCANNER APPLICATIONOF THAI TOURISTS IN BANGKOK
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 26/11/2021)The objectives of this research were to investigate 1) level of decision used service, technology acceptance and quality of electronic services. 2) the acceptance of technology that affects decision used service and 3) ... -
Factors Affecting Demand for Working Extention After Retirement of Senior Civil Servants
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 18/6/2021)The purpose of this research consists 3 aspects. 1) Study demand for working extention after retirement of senior civil servants if there is an extension of the retirement age. 2) Compare demand for working extention after ... -
FACTORS AFFECTING INTENTION TO USE ELECTRONIC SERVICE VIA MOBILE BANKING OF GOVERMENT SAVING BANK IN RATCHABURI PROVINCE
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 18/6/2021)The purpose of this paper was to identify the main factors that influence the usage. The samples of this Factors affecting intention to use electronic service via mobile banking of Government saving bank in ratchaburi ... -
Factors Affecting Intention to Use Payment Services by QR Codes of Retailers
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)The purposes of this research were 1) to study the level of technology acceptance, marketing communication and intention to use the payment service via QR Code of retailer merchants 2) to study the factors of technology ... -
Factors Affecting Trust of E-Marketplace in Thailand
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)The objectives of this study were four; 1) To study the degree of e-commerce website elements 2) To study the degree of perceived e-commerce which was e-marketplace reputation 3) To study the degree of e-marketplace trust ... -
Factors Influencing Innovative Behavior of Employees in Matichon Publish Limited Company
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 1/7/2022)This study aimed to investigate factors affecting innovative behavior of employees in Matichon Public Company Limited. It was survey research. The data collection was done by using questionnaires with 260 employees of ... -
Followship Affecting Work Efficiency of Departments under the Ministry of Higher Education, Science, Research and Innovation
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)The quantitative research aims to investigate levels of followship and work efficiency and to study followship affecting work efficiency of the departments under the Ministry of Higher Education, Science, Research and ... -
The influence of Integrated Marketing Communication and Website Credibility toward Customer's Trust in the E-Marketplace of the OTOP Product
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)The research aims to study the influence of Integrated Marketing Communication (IMC) and website credibility toward customer's trust in the E-Marketplace of the OTOP product. Regarding to, trust in the E-Marketplace is the ... -
MOTIVATION AFFECTING INTENTION TO LEAVE OF EMPLOYEES IN THE HEAD OFFICE OF A COMMERCIAL BANK
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 18/6/2021)The research aim to investigate 1) the level of work motivation, both motivation and hygiene factors, and the intention to leave, 2) mean differentiate of demographic factors affecting the intention to leave and 3) work ... -
Omni Channel Marketing Affecting the Purchase Decisions from Suan Dusit Home Bakery
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 26/11/2021)This is a quantitative research that aimed to study 1) the customer behaviors in purchasing products from Suan Dusit Home Bakery, 2) the levels of elements of Omni Channel Marketing and the levels of purchase decision from ... -
OPERATIONAL FACTORS INFLUENCING DEVIANT BEHAVIOR AT WORK PLACE THROUGH WORK STRESS. A CASE STUDY OF EMPLOYEES OF THE GOVERNMENT SAVINGS BANK AT THE HEAD OFFICE
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/6/2020)The purpose of this research is to investigate operational factors that influence deviant behavior in a workplace through work stress of employees of Government Savings Bank in the head office. The samples were 399 ... -
Pharmacist’s Organizational Commitment in Public Hospital Health Service Area 1
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 12/7/2019)The objectives of this research were 1) to investigate the influence of job motivation on job satisfaction 2) to investigate the influence of job satisfaction that subsequently lead to organizational commitment 3) to assess ... -
Quality of Work Life and Job Stress Effecting Intention to Quit Work of Personnel in Somdet Chaopraya Institute of Psychiatry
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)The study aims to (1) to investigate the level of quality for work life, the stress in work of the personnel and the intention to quit from the job of the personnel in Somdet Chaopraya Institute of Psychiatry (2) to ... -
Quality of working life and Job satisfaction influence Intention to stay of Engineer in Japanese companies in I-EA-T Free Zone, Hi-Tech Industrial estate, Phra Nakhon Sri Ayutthaya
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)The purpose of this research was to investigate 1. levels of quality of working life, job satisfaction, and intention to stay of engineers in Japanese companies in I-EA-T Free Zone, Hi-Tech Industrial Estate, Phra Nakhon ...