Now showing items 1-20 of 31

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      5A Marketing Strategy and Customers Decision to Buy Organic Goods 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      กชวรรณ เวชชพิทักษ์ (Silpakorn University, 10/7/2020)
      This study aimed to compare demographic factors of customers with their decision to buy organic products and examine relationships between 5A marketing strategy and customer decision to buy organic products. Data was ...
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      Automobile Buying Behavior of Consumers in Nakhon Pathom 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ธีรพัฒน์ บุญญอารักษ์ (Silpakorn University, 17/8/2018)
      The purpose of this study were to examine Automobile Buying Behavior of Consumers in Nakhon Pathom Province.  The sample Consumers consisted of 400 in Nakhon Pathom Province used survey process and the questionnaire for ...
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      Bangkok Hoteliers Preparation to Technological Change (AI) 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ปาริฉัตร วิชุภากรณ์กุล (Silpakorn University, 18/6/2021)
      This study aimed to examine Bangkok Hoteliers’ preparation, awareness and acceptance to technological change (AI). Data was collected using questionnaire with 402 hoteliers who works in all levels of a standard 3 to 5 stars ...
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      Buying behavior of customers in Ratchaburi  

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      บริพัตร บุตรนาค (Silpakorn University, 12/7/2019)
      Research Buying behavior of customers in Ratchaburi purpose To study shopping behavior of customers in Ratchaburi province. To study the relationship of customer purchase behavior with demographic characteristics. To study ...
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      THE COMMUNITY’S ECONOMY MANAGEMENT FOR THA THONG MUANG KAO MARKET, KANCHANADIT DISTRICT, SURAT THANI PROVINCE 

      Collection: วิทยานิพนธ์
      Type: Thesis
      วัฒนา แดงประเทศ (Silpakorn University, 2/1/2019)
      This research is a qualitative research which aims to study 1) Current Situation of Tha Thong Muang Kao Market Management 2) Proposed management of community economy at Tha Thong Muang Kao Market. Phenomenology method was ...
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      Consumer's behaviors in buying secondhand car in Lopburi province 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      กุญช์เดชณ์ ศิริภาพ (Silpakorn University, 12/7/2019)
      The purpose of this research was to study consumer’s behaviors in buying secondhand car in Lopburi Province. The samples used in this research were 400 populations in Lopburi that want to buy secondhand cars. The questionnaires ...
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      Consumer's Behaviors in using Surgery Beauty Parlor Services 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ทิวานันท์ โตนุ่ม (Silpakorn University, 17/8/2018)
       The purposes of this study were to examine Consumer’ Behaviors in using Sergery Beauty Parlor Services. The samples consisted of 400 participants who were customer of cosmetic surgery in beauty parlor service, and the ...
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      CONSUMERS BEHAVIOR IN USING GOVERNMENT SAVING BANK SERVICES (BANGLEN BRANCH, NAKHON PATHOM PROVINCE) 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ปฏิมา เหล่าขจรบุญ (Silpakorn University, 17/8/2018)
      The research is about consumer behavior in using Government Savings Bank services, Banglen branch, Nakhon Pathom province which has its purposes to study the personal characteristics of customers using the Government Savings ...
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      Coperration member behavior using the thongphaphum Cooeration Serviced in Kanchanaburi 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      บดินทร์ กล่อมวงศ์ (Silpakorn University, 17/8/2018)
      This research is to study the Cooperation member behavior using the thongphaphum cooperation Serviced in Kanchanaburi. The purpose of this research 1) To study the factors that affect a person using the services of the ...
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      Creating of New Brand Perception to Consumer’s Brand Loyalty 

      Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการ
      Type: Thesis
      โกศล น่วมบาง (Silpakorn University, 10/7/2020)
      This research aimed to explore causal factors and creating of new brand perception for consumer’s brand loyalty, create and develop a model for new brand perception for consumer’s brand loyalty, examine the consistency of ...
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      FACTORS AFFECTING DECISION TO PERCHASE VOLUNTARY MOTOR INSURANCE FOR PRIVATE CAR IN MUANG, NAKHONPATHOM 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      อ่อนนุช จุฬาศินนท์ (Silpakorn University, 17/8/2018)
       The purpose of this study was to determine factors affecting decision to purchase voluntary motor insurance for private car in Muang, Nakhonpathom. The overall 400 customers who were voluntary motor insurance for private ...
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      FACTORS AFFECTING ONLINE SHOPPING DECISION BEHAVIOR OF CONSUMERS IN MUANG DISTRICT, NAKHON PATHOM 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ชิษณุพงศ์ สุกก่ำ (Silpakorn University, 17/8/2018)
      This research aims to study the demographic factors Market factors and behavior in shopping through online media of consumers as well as the study of demographic factors and market factors affecting the behavior of consumers ...
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      Marketing mix factors affecting consumer behavior in using credit card 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ธันย์ชนก บุญพรม (Silpakorn University, 12/7/2019)
      The objective of this research is to study marketing mix factors affecting consumer credit card usage behavior. The objective is 1) to study the marketing mix factors affecting consumer credit card usage behavior 2) to ...
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      MARKETING MIX FACTORS AFFECTING KRUNG THAI BANK PUBLIC COMPANY LIMITED IN NONG KHAEM BANGKOK PROVINCE' CUSTOMERS BEHAVIORS IN USING KTB DEBIT SMART SHOPPING WITH INSURANCE CARD 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ภาคภูมิ คชศิลา (Silpakorn University, 12/6/2020)
      The purpose of this research is to study demographic factors and marketing mix factors affecting KTB debit card usage behavior. Secured Shop Smart for Krung Thai Bank Public Company Limited Customers in Nong Khaem District, ...
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      MARKETING MIX FACTORS AFFECTING THE GOVERNMENT SAVINGS BANK’S CUSTOMER DECISION IN USING CREDIT CARD BANGLEN BRANCH NAKHON PATHOM 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ณัชวิชา สามบุญเที่ยง (Silpakorn University, 12/6/2020)
      This study aimed to examine Government Savings Bank customers’ demographics and marketing mix factors affecting their decision in using credit card. Data was collected using questionnaire to the customers of Banglen Branch ...
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      MARKETING STRATEGY FOR THE WELL KNOWN HALAL RESTAURANTS IN BANGKOK 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ชาริณี อายุเคน (Silpakorn University, 18/6/2021)
      This study is qualitative research that aimed to examine and propose marketing strategies for well-known Halal restaurants in Bangkok. Data was collected using in-depth interview from 13 Halal restaurants’ owners or managers ...
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      MARKETING MIX FACTORS AFFECTING KRUNG THAI BANK PUBLIC COMPANY LIMITED IN NAKHONPATHOM PROVINCE 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      มณทิรา น้อยจีน (Silpakorn University, 12/6/2020)
      Research Marketing mix factors affecting the decision to use Krungthai NEXT services of Krung Thai Bank Public Company Limited customers in Nakhon Pathom province The objective is to study demographic factors affecting the ...
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      Relationship between Motivation and Employee Engagement of Office of Transport and Traffic Policy and Planning Employees 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      รุจิรา ตัณฑพงษ์ (Silpakorn University, 18/6/2021)
      This study aimed to investigate Office of Transport and Public Policy and Planning employees’ motivation and employee engagement, then, examine the relationship between employee motivation and employee engagement. Data was ...
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      RELATIONSHIP OF THE MARKETING MIX AND BEHAVIORS OF RESTAURANT CONSUMERS IN RACHABURI PROVINCE 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ศศิธร ป้อมเชียงพิณ (Silpakorn University, 12/7/2019)
      Study of the appropriate factors for restaurant marketing and the consumer’s behavior in Muang district, Ratchaburi province. The research purposes are (1) To study the behavior of consumers and restaurants in Muang Ratchaburi. ...
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      การรับรู้ภาพลักษณ์ตราสินค้าธนาคารกสิกรไทย จำกัด (มหาชน)ของผู้ใช้บริการในเขตจังหวัดนครปฐม 

      Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจ
      Type: Thesis
      ภรณ์ทิพย์ แก้วสุจริต (มหาวิทยาลัยศิลปากร, 2016)
      การศึกษาการรับรู้ภาพลักษณ์ตราสินค้าธนาคารกสิกรไทย จำกัด (มหาชน) ของผู้ใช้บริการในเขตจังหวัดนครปฐม มีวัตถุประสงค์เพื่อศึกษาปัจจัยภายในองค์กรของธนาคารกสิกรไทย จำกัด (มหาชน) ในเขตจังหวัดนครปฐม เพื่อศึกษาการรับรู้ภาพลักษณ์ตร ...


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