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      Value Co-Creation Strategy to Enhance Customer's Engagement of 3 Stars Hotels in Pattaya City 

      Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการ
      Type: Thesis
      สุธา พงศ์ถาวรภิญโญ (Silpakorn University, 10/7/2020)
      There were 3 research objectives 1) to study the business’s current situation of 3 stars hotel in Pattaya. 2) to study value co-creation strategy between customers and 3 stars hotels’s service providers in Pattaya city. ...


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