Browsing by Author "สันติธร ภูริภักดี"
Now showing items 1-15 of 15
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CORE COMPETENCY DEVELOPMENT FOR CREATING EMPLOYEES’ LOYALTY IN DESTINATION MANAGEMENT COMPANY IN MICE INDUSTRY
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 17/8/2018)This research aims 1) to study the situation of incentive tourism business in Thailand 2) to study the core competency of employee in destination management company 3) to study the component of internal service quality in ... -
DAIRY FARM MANAGEMENT FOR TOURISM TO DRIVE BCG ECONOMIC STRATEGY
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 1/7/2022)This research entitled Management of Dairy Farm for Tourism to Drive BCG Economic Strategies is qualitative research through the view of linking characteristics of multilateral learning exchanges between dairy farmers, ... -
THE DEVELOPMENT A STRATEGIC MODEL FOR CREATING SHARED VALUES FOR SUSTAINABILITY OF COMMUNITY ENTERPRISES IN PHET SAMUT KHIRI AREA
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 10/7/2020)The purposes of this research were to develop a strategic model of creating shared value between organizations and society for sustainable development of community enterprises in the Phet Samut Khiri Area, to analyze the ... -
ENTREPRENEUR’S POTENTIAL DEVELOPMENT GUIDELINE TO SUCCESS OF TAPIOCA PLANTATION BUSINESS IN LAOKWAN DISTRICT, KANCHANABURI PROVINCE
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)This research is aimed to study how environmental factors (PEST) including political, economic, social and technology aspects and entrepreneur characteristics relate to business success of tapioca producers in Laokwan ... -
Factors Affecting the Behavior of Choosing to Use the Modern Trade of People in Banpong District Ratchaburi Province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)Modern trade business be a part of retail operations or a potential wholesale business. And capable to create higher incomes. Which is a result of the increasing number of branches and there are many types of business ... -
The factors that impact dormitory rental decision in Krathumban, Samutsakorn
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)Objective of this research are for 1) Study of Marketing Mix and decision criteria of choosing dormitory at Krathumban, Samutsakorn 2) Behavior study of tenants what effect their decision in select which dormitory in ... -
Factors That Influence The Confidence in Using Application (KMA) of Ayudhya Public Company Limited bank's Customers
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)This objective of this research was 1) to study demographic characteristics that influences on confidence in using application (KMA), 2) to study marketing mix factors that influences on confidence in using application ... -
The Influence of Buddhist Principles on Organizational Administration of the State Enterprise which received Excellence Management Award and Having the Number One Income in the Country
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 18/6/2021)This research aimed 1) To study the effect of Buddhist Administrative Principles on Job Satisfaction, Organizational Commitment, Organizational Citizenship Behaviour, Individual Work Performance and Burnout of the state ... -
THE INFLUENCE OF SERVICE QUALITY, POTENTIAL OF ATTRACTIONS AND TRAVEL MOTIVATIONS ON THE VALUE OF TRAVEL EXPERIENCE OF THAI SENIOR TOURISTS
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 10/7/2020)This research aimed to 1) study the service quality, potential of attractions, travel motivations, interaction of tourists, tourists satisfaction, and the value of travel experience; 2) create the model of value of travel ... -
Influences of the marketing mix and online Marketing communication tools that affected on consumer perception of purchasing decision via the online store
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)The purpose of this research was to study 1) the marketing mix factors influencing consumer’s perception 2) online marketing communication tools influencing consumer’s perception and 3) the consumer’s perception influencing ... -
OTOP NAWATWITHI COMMUNITY-BASED TOURISM MANAGEMENT MODEL FOR SUSTAINABLE COMMUNITY DEVELOPMENT
Collection: Theses (Ph.D) - Management /ดุษฎีนิพนธ์ - การจัดการType: Thesis(Silpakorn University, 1/7/2022)OTOP Nawatwithi community-based tourism management model for sustainable community development aimed to 1) study the components of OTOP Nawatwithi community-based tourism management, 2) examine OTOP Nawatwithi community-based ... -
QUALITY OF SERVICE THAT AFFECTS THE INTENTION OF CUSTOMER TO REPURCHASEBANK OF AYUDHYA PUBLIC COMPANY LIMITEDA CASE STUDY OF BANGKOK METROPOLITAN AREA,REGION 203
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)The purpose of the this research were 1) to determine attitude of customer, quality of services, satisfied of customers as predictor of repurchase of the customer 2) to study the quality of service, including concrete ... -
Strategies of Vanda Orchid Farm Business Operation in Kanchanaburi Province
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 17/8/2018)This research had purposes for studying how to do business operation, the competitive condition, and strategies on how to operate three entrepreneurs of Vanda orchids farm business in Kanchanaburi by using depth interview ... -
THE STUDY 5 COMMUNITY CHARMS THAT INFLUENCE LOYALTY OF TOURISTS HUA PLEE MARKET, OTOP CENTER, PHUKHAE COMPLEX PHU KHAE SUB DISTRICT, CHALOEM PHRAKIAT DISTRICT SARABURI
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(Silpakorn University, 10/7/2020)The Objectives of This research were to study 1) the level of 5 factors, charm of each community way of life and the level of tourists' loyalty to Hua Plee market, and 2) 5 factors of each way of community charm that affect ... -
กลยุทธ์การตลาดที่มีผลต่อการตัดสินใจลงทุนในกองทุนรวมของนักลงทุนกลุ่มออนไลน์ในเขตกรุงเทพมหานครและปริมณฑล
Collection: Theses (Master's degree) - Business Administration / วิทยานิพนธ์ – บริหารธุรกิจType: Thesis(มหาวิทยาลัยศิลปากร, 2016)งานวิจัยนี้มีวัตถุประสงค์เพื่อ 1)ศึกษาปัจจัยด้านประชากรศาสตร์ที่มีผลต่อปัจจัยส่วนประสมการตลาดบริการในการตัดสินใจลงทุนในกองทุนรวม 2)ศึกษาปัจจัยส่วนประสมการตลาดบริการที่มีผลต่อพฤติกรรมการตัดสินใจลงทุนในกองทุนรวม 3) ...