Browsing by Author "ชัชชล ทะสะระ"
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Factors associated with consumer shopping decision-makingbehavior through online channels
Collection: Theses (Master's degree) - Business Innovation Management/ วิทยานิพนธ์ – การจัดการนวัตกรรมทางธุรกิจType: Thesis(Silpakorn University, 18/6/2021)This research aimed to study 1) to study the factors affecting the decision-making behavior of consumers who make decision to buy consumer products via online channels, 2) to develop the model of electronic commerce in ...